Ever wondered where all those incredible front page exclusives come from? Those amazing viral videos? Those hit TV documentaries? What makes the difference between social content that is invisible, and content that is massively shared? Amazing, shareable content is powerful stuff. But how can you harness that incredible resource to deliver results for your brand?
We’re all about editorial ingenuity and experience, combined with amazing digital distribution. Barcroft have been providing incredible daily content to the World’s largest news and entertainment brands since 2003. Exclusive, authentic real stories cut through, and we’re experts in creating, producing and sharing them with huge audiences.
We also know all the major rights holders for huge premium content collections across news, sport, entertainment and the arts. And we can tell amazing shareable stories which connect you to millions of people.
Whether you’re a brand, a PR, a creative agency or a media buyer, we want to be your secret weapon. If you want premium content that delivers exponential results, come and see the experts.
To celebrate their love of cycling, ŠKODA AUTO challenged four riders to set a new cycling spped record as they climbed the 40 km Khardung La route in India, one of the highest passes in the world.
Showcased in the film ‘Catching Breath’, Barcroft worked with ŠKODA AUTO to develop and execute a press campaign, that gained coverage across specialist cycling publications and main stream media.
By tapping in to Barcroft Plus’ expertise, 'Catching Breath' was seen by millions around the world across digital publishers and video platforms.
Everyone knows that prevention is better than cure. But you need to know what you are preventing in order to get started.
Werlabs is a company that offers blood tests to help people identify the early signs of common lifestyle disorders. Providing customers with results in a user friendly online dashboard, Werlabs helps people to make changes to their lifestyles to avoid things like high levels of cholesterol or the early signs of diabetes for example. In order to bring this to life, we created a series of ‘Health Hacks’ all designed to help people make a bug difference with small changes.
Presented by Dr Xand van Tulleken, the hacks are fun, educational and easy to implement in to your daily life. We shot these with social media in mind, with the films working as one long piece or as a series of smaller, stand alone cuts for Facebook.
To celebrate the 10th birthday Amazon Prime, Barcroft was asked to find the most loyal customers around the UK.
After a period of research we found a number of characters whose use of Amazon Prime had enabled them to remain connected to the rest of the world, despite being remote. Using shots of beautiful landscapes and intimate portraits of the people in them, we brought the impact of Prime on these people to life.
In 2016, the UNFPA’s State Of The World Population Report highlighted how our futures depend on the development and opportunities afforded to ten year old girls around the world. To illustrate this, Barcroft Plus photographed ten girls in ten countries to explore their lives, passions and priorities.
From the Za’atari refugee camp in Jordan to the streets of Yaounde in Cameroon, our stills opened a window into their lives. The powerful images captured the geographical, social and economic differences between the girls and brought the report’s insights, statistics and data to life.
BEKO + F.C. Barcelona
To launch BEKO + F.C. Barcelona’s 2017 global social campaign, Barcroft Plus teamed up with the biggest names in soccer to create a series of viral digital shorts.
Promoting BEKO as FCB’s Official Partner of Play our ‘Inside The Camp’ film, shot in a POV style, let the audience experience what it would be like to play alongside FCB’s star players Messi, Suarez and Pique.
For many chefs, baking a seasonal mince pie is easy as one, two, three. But what happens when you challenge a professor to make the perfect mathematical mince pie?
To celebrate Samsung as the principle sponsor for launch of ‘Mathematics: The Winton Gallery at the Science Museum’, we challenged Professor of Pure Mathematics Dr Eugenia Cheng to create a mathematically perfect mince pie, just in time for Christmas.
To amplify McDonald’s Football Mum of the Year competition, Barcroft PLUS went in search of those dedicated parents who go above and beyond to keep the beautiful game alive at a grassroots level.
Teaming up with McDonald’s ambassador, Coleen Rooney, we met three mums from the north west of England who shared their stories and experiences. Our campaign appeared on digital and social platforms, OTT boxes and news sites around the world.
Taylor Herring PR
Working with Taylor Herring PR, we helped to produce and distribute this artistically inspired campaign for Whistl.
To promote the launch of Uncharted 4, Sony PlayStation challenged Barcroft Plus with creating a high-end, shareable editorial package to reach non gaming communities through a bold, ambitious digital campaign.
We formulated the ‘Conquer The Uncharted’ series that followed elite sportsmen, Pedro Oliva and Leo Houlding as they overcame their ultimate sporting challenge. From climbing Wadi Rum in Jordan or kayaking over a waterfall in the Amazon, our stories were a huge success and were picked up by mainstream media publishers around the world.
Barcroft Plus collaborated with Porsche AG to design a bespoke digital series celebrating one of Germany’s most famous names.
We editorialised, serialised and shared the ‘Porsche Top 5’ series across multiple global publishers using our unique earned media distribution model and Barcroft Wire service.
This story became a global viral sensation, bringing over 2.6 million views to Blinkbox’s YouTube channel, and also enabling their brand messaging to cut through on the world’s biggest news websites.
We worked with EE to help amplify the launch of the Action Cam. We combined an amazing real story with brand messaging, whilst highlighting and using the product in real time. This content was used as PR, digital marketing and paid media activity, showcasing the power of authentic content to cut through in multiple ways.
Kazoo PR and Bethesda
We worked with Kazoo PR and Bethesda to highlight the launch of the latest Elder Scrolls game, taking the news beyond the traditional gaming press and fully into the mainstream. This multi media content package was a social viral hit, and Elder Scrolls made its mark in the mainstream press.
Ogilvy One & Volvo
We helped Ogilvy One by taking their content supporting the launch of Volvo’s Cycle Safety campaign and bringing it to a wide audience. This was achieved through our unique hybrid distribution combining earned media, social and platform partnerships.
To publicise Scrabble's 50th anniversary we worked with Mattel to create a truly unique visual campaign. The result: our story was published globally, becoming a great early case study for the power of native advertising.